For advertising on FanSoccer, please contact James Spinks at Interplay Media. He can be reached at james.spinks@interplaymedia.com.au or 0434 032 615.

Demographic information

In a survey conducted in the second half of 2011, the following demographics of FF users were discovered:

Gender: Overwhelmingly male
Male 98.4%; Female 1.6%

Age: Split between school-age and 21-39yo adult
17 or younger, 22.5%; 18-20, 13.9%; 21-29, 31.9%; 30-39, 24.1%; 40-49, 4.8%; 50-59, 1.6%; 60 or older, 1.2%

Education: Split between still at school/uni and bachelor degree
Less than high school degree, 16.2%; High school degree or equivalent, 29.3%; Some college but no degree, 16.8%; Associate degree, 3.8%; Bachelor degree, 24.2%; Graduate degree, 9.7%

Employment: Large majority employed but split between full and part time
Employed, working 1-39 hours per week, 34.9%; Employed, working 40 or more hours per week, 35.7%; Not employed, looking for work, 11.2%; Not employed, NOT looking for work, 16.5%; Retired, 1.2%; Disabled, not able to work, 0.4%

Income: Largest slice earning lowest grade (suggesting schoolies), otherwise an even spread
$0 - $9,999, 34.2%; $10,000 - $19,999, 8.8%; $20,000 - 29,999, 5.1%; $30,000 - $39,999, 5.3%; $40,000 - $49,999, 7.8%; $50,000 - $59,999, 8.4%; $60,000 - $69,999, 5.1%; $70,000 - $79,999, 6.3%; $80,000 - $89,999, 4.3%; $90,000 - $99,999, 2.0%; $100,000 or More, 12.7%

Annualised growth in weekly page views

Year	2005	2006	2007	2008	2009	2010	2011
Weekly PVs	13,200	67,862	477,571	1,006,662	2,002,381	3,206,527	4,851,364
YoY Growth		54,662	409,709	529,091	995,719	1,204,146	1,644,837
YoY Growth%		414	604	111	99	60	51